Ashley Gerrand

Get to Know

My travel experiences are designed with purpose at their core — balancing exceptional safari experiences with meaningful, positive impact on the destinations we visit.

With over 15 years of on-the-ground expertise across Africa, I curate highly tailored itineraries that go beyond traditional wildlife viewing, connecting travelers to conservation initiatives, community-led projects, and privately managed wilderness areas where tourism directly supports biodiversity and local livelihoods.

I place a strong emphasis on partnering with camps and lodges that operate within conservancies, employ and uplift surrounding communities, and actively reinvest in conservation. This allows my clients to experience Africa in a more intimate and authentic way — whether through low-impact safaris in remote regions, walking experiences guided by local experts, or behind-the-scenes access to conservation work.

Each journey is thoughtfully designed to ensure that while my clients are having a seamless, luxurious experience, their presence is also contributing to the long-term sustainability of the ecosystems and communities that make Africa so extraordinary.